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Duration
5 months
5 months
5 months
5 months
5 months
5 months
ROLES
General Research — User Research — Flow Design — Multimedia Design.
Personal finance is vital, but rarely taught from a young age in Asian countries
Fin Fellow is designed to make personal finance lessons more engaging
We combine traditional learning …
…with gamification to minimize boredom
#learn2earn
Who doesn't like a little prize
And a bit of social connection
It's our time
to be your Financial Fellow
financial issues in Vietnam
Vietnam is one of the countries with a negative financial situation, people face more stress from money problems than other countries in the same group in Southeast Asia.
26% Vietnamese people feel financially comfortable
1.ANZ
64%
2.SG
54%
3.JP
49%
4.PH
39%
5.IN
37%
6.ID
33%
7.MY
33%
8.TH
27%
9.VN
26%
67% feel stressed about their financial situation
1.TH
68%
2.VN
67%
3.MY
66%
4.IN
62%
5.ID
62%
6.JP
51%
7.PH
51%
8.SG
46%
9.ANZ
45%
Vietnamese people are facing a situation of relatively low financial literacy compared to other countries in SEA region.
Only 24 percent of Vietnamese people have basic understanding about personal finance.
1.Malaysia
36%
2.Indonesia
32%
3.China
28%
4.Thailand
27%
5.Philippines
25%
6.Vietnam
24%
7.Cambodia
18%
User insights
The survey of 231 Vietnamese people aged 20-24 gave similar results to previous studies. The results also show that the need to learn about personal finance is somewhat high on average
1. Do you consider yourself a “spender” or “saver”
Spender
Saver
Mean: 2.49
2. How do you feel you are spending your money?
Emotionally
Rationally
Mean: 2.51
3. Are you comfortable with your current financial situation?
Stressful
Comfortable
Mean: 2.51
4. Do you feel the urge to improve your financial state?
Unnecessary
Necessary
Mean: 3.09
5. How open are you when discussing financial issues with your friends?
Avoid
Open
Mean: 2.59
6. How open are you when discussing financial issues with your family?
Avoid
Open
Mean: 2.19
7. How confident are you about financial knowledge?
Spender
Saver
Mean: 2.72
user persona
components
color styles
Text styles
End.
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Tung Nguyen Viet
Product Designer
About me